Platforms To Sell Digital Products

Where to sell your digital products? What is the best platform to sell digital products? Should you sell it on marketplaces or on your own online store?

There are two types of platforms where you can sell your digital products on: 1- Marketplaces and 2- your own standalone online store.

To better understand what they really are, let’s compare them with brick and mortar businesses. Online marketplaces are like huge shopping malls and your own online store is like a standalone street retail. So the question is; where you would prefer to have your shop? In a big shopping mall or just have it as a standalone retail store in a not very busy street?

To answer that, let’s do a pros and cons analysis for each type of these platforms:

So first; what are the pros of marketplaces:

1-      There is already traffic in marketplaces so your digital product gets more exposure without any marketing effort.

2-      They are “ready to sell” platforms: all you need to do is just to create a listing and start selling.

3-      Usually they don’t have a monthly fee and you just pay transaction fees.

4-      Buyers trust marketplaces more and feel more comfortable to give their credit card info

Now what are the downsides of marketplaces?

1-      They are very competitive: your product must compete with hundreds if not thousands of similar products. Also if you drive an outside traffic to your listing in a marketplace, they may see other listings and end up buying other products from other sellers.

2-      You have less control on your listing: limited listing customization, no marketing tools like collecting your buyers’ emails, they can even close your store at their discretion.

3-      Marketplaces are not good for branding: for example if you buy a product on Etsy and someone asks you where you did buy this product? You would say Etsy. You would hardly remember the shop owner on Etsy and that’s not good for branding.

Now let’s talk about pros and cons of your own standalone online store:

Pros first:

–          Good for building your brand

–          No competition

–          More control on your store. For example storefront customization, marketing tools

–          No risk of store closure

Downsides of having your own online store at your website:

–          No traffic if you don’t do marketing

–          Marketing is on you

Well, while in the physical brick and mortar world you may not be able to afford to have one store in a shopping mall and another one on the street but thanks to the digital world you can have both for almost free. So why not having both to get more exposure. You can even list your product in multiple marketplaces for even more exposure.

Whether you decide to sell your digital products on marketplaces or your own website or both, there are so many options out there for each type of platform. I am gonna go through all these options and let you know which one you should pick for your digital product.

If you decide to sell your digital products on marketplaces, there are so many options out there and the question would be which marketplace you should pick and start selling there.

Well it depends what kind of digital products you are going to sell. Each of the marketplaces is specialized in selling certain types of digital products and as a result certain types of buyers hang out in each category of marketplaces.

For instance, if you sell fonts, you don’t want to list your product in a marketplace that is specialized in selling courses. Because people who hang out there look for courses to buy, not fonts.

Of course your font is not gonna sell there. Because you list it in the wrong marketplace in front of the wrong audience.

So it’s important that you pick the right marketplace for your specific digital product so that your digital product shows up in front of the right potential buyers.

I have been able to identify 34 marketplaces for you that you can sell your digital products on. I have categorized them in 7 categories based on the types of digital products they are specialized in, so that you can pick the right one based on the type of digital product you have.

Without further ado let’s jump into it

1-      Marketplaces that are specialized in selling graphic designs and arts: in these marketplaces you can sell graphic designs, arts, fonts, icons, digital cut files.

CreativeMarket.com

CreativeFabrica.com

DesignCuts.com

designbundles.net

thehungryjpeg.com

GraphicRiver.net

MasterBundles.com

Behance.net

Sofontsy.com

thenounproject.com

karimoos.com

So if you are a graphic designer or an artist, these are the marketplaces for you to sell your digital products.

2-      Marketplaces specialized in print on demand services: these marketplaces are also for graphic designers and artists to print their art work on merchs.

Amazon merch

redbubble.com

Zazzle.com

teepublic.com

TeeSpring.com

displate.com: they are specialized in print on demand on metal plates.

Are just a few of these marketplaces.

3-      Marketplaces that are specialized for selling courses.

Udemy: udemy is a marketplace for selling courses. Your course has to be at least 30 mins long, you can price it maximum $199.

SkillShare: is another marketplace to sell courses. You get paid based on minutes watched on your course.

Thinkific: is an affiliate marketplace for courses.

Coursera: Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects.

4-      Marketplaces to sell ebooks and pdf documents:

Amazon KDP

SmashWords.com

5-      Marketplaces to sell notion workflow templates:

NotionEverything.com

Notionery.com

6-      Marketplaces to sell both PDF documents and arts:

teacherspayteachers.com

ignite.amazon.com

digithru.com

Etsy.com

7-      Marketplaces to sell almost all types of digital products: in these marketplaces you can sell: PDF documents, design and arts, workflow templates, membership and streaming, apps & tools, courses, audio

AppSumo

Discover by Gumroad

envato

PLR MarketPlaces: Let me explain to you a little bit about PLR marketplaces: PLR stands for Private Label Rights. Basically you can buy these private label digital products and slap your name, logo or brand on them and resell it in other marketplaces. plrproducts.com and IDPLR.com are two of these marketplaces.

Clickbank: is a marketplace for products and affiliate marketers.

That was marketplaces.

Now if you want to sell your digital product on your own website too.

There are so many platforms that you can build your online store with. Each can provide you with certain tools, features and characteristics. You need to pick the one that has all the necessary tools and features that enables you to do effective sales and marketing for your products.

Before I tell you what platform you need to choose to build your own online store, I would like to tell you the necessary tools a platform must have, to enable you to build a successful online store.

These tools fall in 4 categories:

1-    Pre-sales tools:

1-1-Sales funnel: A sales funnel is the journey prospects go through to become a customer. The platform should be able to integrate with 3rd party sales funnel tools or has its own built-in sales funnel.

1-2-Affiliate program: the platform should be able to provide you affiliate links for your products so an army of marketers can work for you and try to sell your products.

1-3-Customer reviews: the platform should allow your customers leave reviews so that you can social proof your products

1-4-Email marketing: the platform should have either built-in email marketing tools or be able to be integrated with 3rd party email marketing tools.

1-5-Drip marketing: Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time.

1-6-Digital fingerprinting tool: A digital fingerprint is a unique digital identifier. This allows internet users to be identified and tracked, even when they take evasive measures against cookies.

1-7-Coupons and promo codes: you should be able to create and accept coupons and promo codes on your online store to increase your sales.

1-8- Sharable link creation: you should be able to create a payment link for your product.

1-9-Analytics: you should be able to access the analytics of your online store to fine tune your sales and marketing strategy.

2-    Sales tools:

2-1- Shopping card: shopping cards enable customers to buy multiple items in a single check out.

2-2- Cross-sell feature: Cross-selling involves selling related, supplementary products or services based on the customer’s interest in, or purchase of, one of your company’s products.

2-3- Up-sell feature: Upselling is a sales strategy that involves encouraging customers to buy a higher-end version of a product than what they originally intended to purchase.

2-4- Bundling feature: Bundling is to package several products together, for a lower price than they would charge customers to buy each item separately.

2-5- Referral program tool:

2-6- Order bump: An order bump is a way to add on an additional product on the checkout page. Order bump is different from cross selling which offers related products after checkout.

2-7-Social share discount: visitors can get discount codes if they share your products and store on their social media.

2-8-Support all types of delivery format of digital products:

2-8-1.       Downloadables:

2-8-1.1. Pdf document files

2-8-1.2. Arts and design files

2-8-1.3. System template files

2-8-1.4. Audio files

2-8-1.5. Video files

2-8-1.6. App/SW files

2-8-2.       Accessables:

2-8-2.1. Courses

2-8-2.2. Tools

2-8-2.3. Video Streaming (courses)

2-8-2.4. Audio Streaming (Podcast)

2-9-support different business models:

2-9-1.       Print on Demand business model

2-9-2.       Membership business model

2-9-3.       subscription business model

2-9-4.       selling coaching services

One thing I would like to clarify here: Memberships and subscriptions are two different things:

Subscription is to receive a product or service at regular intervals while in Memberships members benefit from community generated content.

Memberships tend to create community, while subscriptions can be enjoyed by individual users and Interaction between users is not a central part of the business model.

Subscriptions require you to create new content consistently, while memberships rely on user generated content (UGC).

Ok, let’s move on.

2-10-         Social commerce: selling your product directly on your social media

2-11-         Selling Worldwide tools

2-11-1.   Accept all currencies

2-11-2.   International tax support

2-12-         Unauthorized distribution prevention tools:

2-12-1.   Expiring download link

2-12-2.   Watermark addition

2-12-3.   License code support

2-13-         Own payment system vs integration with 3rd party payment systems like, paypal, stripe, …

3-    Branding tools:

3-1- Storefront customization

3-2- Your domain address for your online store: You want your online store to have your own domain address not the domain address of the platform you use to build your online store.

3-3- Web hosting service

3-4- Landing page

3-5- Website building tools

3-6- Check out page customization to match your brand

3-7- Store builder

4-    Characteristics:

4-1-Cost: In terms of fees, there are two types of platforms. 1- Those have a monthly flat fee and 2- those they don’t charge any monthly fee but instead they charge a transaction fee per sale. If you are just starting, I would go with those without a monthly fee. That way you wouldn’t have any monthly fee if you didn’t have any sale in that month.

4-2- Mobile friendly option

4-3- All in one solution

4-4- Specialized in selling digital products

Now that you know all the tools and characteristics a platform must have, to enable you to build a successful online store, let’s jump into the platform itself.

I have put together a list of all platforms that you can pick and use to build an online store. Also I specified what kind of tools each platform supports. I left the download link in the description below.

You gotta go through this list and see which platform has all the tools you need to build your online store. Pick the one that matches with your requirement and start building your online store.

Follow your passion, Money follows you!

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